{"id":241,"date":"2022-12-26T06:06:10","date_gmt":"2022-12-26T06:06:10","guid":{"rendered":"http:\/\/ijaema.net\/?page_id=241"},"modified":"2025-03-26T05:12:01","modified_gmt":"2025-03-26T05:12:01","slug":"1-volume-xi-issue-viii-2019","status":"publish","type":"page","link":"https:\/\/ijaema.net\/index.php\/1-volume-xi-issue-viii-2019\/","title":{"rendered":"1-VOLUME XI-ISSUE-VIII-2019"},"content":{"rendered":"\n

VOLUME XI- ISSUE VIII-AUGUST-SPECIAL ISSUE-2019<\/strong><\/p>\n\n\n\n

1. A COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE INSURANCE COMPANY IN INDIA<\/strong><\/a><\/p>\n\n\n\n

    Dr.k.padmavathy, B . Lalitha subhanam; E.M.G Yadava women\u2019s college, Madurai<\/p>\n\n\n\n

    Page No: 1-12
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003056<\/a><\/p>\n\n\n\n

2. A DESCRIPTIVE STUDY ABOUT THE ENTREPRENEURS AND MAGNANIMOUS \u2013 START UP PROGRAMME<\/a><\/p>\n\n\n\n

    Dr.A. Saleth Mary Vetriselvi; St. Mary\u2019s College (Autonomous) Thoothukudi<\/p>\n\n\n\n

    Page No: 13-18
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003057<\/a><\/p>\n\n\n\n

3. A REVIEW STUDY ON ROLE OF HUMAN RESOURCES MANAGEMENT IN GROWING START-UPS<\/a><\/p>\n\n\n\n

    Dr.T Srinivasan; Annamalai university, Annamalainagar Chidambaram
    Vidya Sarat G; School of Management studies Garden City University, Bangalore
    Page No: 19-25
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003058<\/a><\/p>\n\n\n\n

4. A ROLE ON RURAL DEVELOPMENT IN MATRICULATION SCHOOLS<\/a>
    P.Lakshmanan, Dr.M.Balasubramaniam; Yadava College,Madurai<\/p>\n\n\n\n

    Page No: 26-32
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003059<\/a><\/p>\n\n\n\n

5. A RUNWAY OF GOVERNMENT E-MARKETPLACE AND SWAYATT STARTUP IN INDIA<\/a>
    M.NAVANEETHAKRISHNAN; Yadava College,Madurai<\/p>\n\n\n\n

    Page No: 33-40
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003060<\/a><\/p>\n\n\n\n

6. A STUDY ON CUSTOMERS PREFERENCE FOR INTERNET BANKING SERVICES IN VIRUDHUNAGAR DISTRICT<\/a><\/p>\n\n\n\n

    Dr.V.Anand; Madurai Kamaraj Unversity Constituent College of Arts and Science, Chettikurichi<\/p>\n\n\n\n

    Page No: 41-49
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003061<\/a><\/p>\n\n\n\n

7. A STUDY ON EFFECTIVE UTILIZATION OF ICT AMONG THE COLLEGE STUDENTS WITH SPECIAL REFERENCE TO<\/a><\/strong><\/p>\n\n\n\n

    THANJAVUR DISTRICT<\/a><\/strong><\/p>\n\n\n\n

    Dr.N.MANIVANNAN; VELS Institute of Science, Technology and Advanced Studies (VISTAS), Pallavaram, Chennai<\/p>\n\n\n\n

    Page No: 50-57
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003062<\/a><\/p>\n\n\n\n

8. A STUDY ON ENTREPRENEURIAL ASPIRATIONS OF COLLEGE STUDENTS IN TIRUNELVELI DISTRICT<\/a>
    S.Thiraviyam, Dr.S.Peter Emil Jebakumar; Sri Ram Nallamani Yadava College of Arts and Science, Kodikurichi, Tenkasi<\/p>\n\n\n\n

    Page No: 58-69
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003063<\/a><\/p>\n\n\n\n

9. A STUDY ON MANAGEMENT OF NON-PERFORMING ASSETS IN CONTEST OF INDIAN BANKING SYSTEM<\/a><\/p>\n\n\n\n

    A.Karthikadevi, Dr.K.Alagar; E.M.G Yadava Women?s College<\/p>\n\n\n\n

    Page No: 70-76
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003064<\/a><\/p>\n\n\n\n

10. A STUDY ON PERCEPTION OF YOUNGSTERS\u2019 TOWARDS SOCIAL ENTREPRENEURSHIP WITH REFERENCE TO COIMBATORE CITY.<\/a><\/p>\n\n\n\n

      MYTHILI D, HARSHINISHRILAYA.V, RINU MEENAKSHI K S; PSGR Krishnammal College for Women<\/p>\n\n\n\n

     Page No: 77-86
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003065<\/a><\/p>\n\n\n\n

11. A STUDY ON POTENTIAL WOMEN ENTRPRENEURS\u2019 PERCEPTION TOWARDS BLUE OCEAN STRATEGY (WITH SPECIAL<\/strong><\/a><\/p>\n\n\n\n

      REFERENCE TOWARDS TO MADURAI CITY)<\/a><\/strong><\/p>\n\n\n\n

     Mrs. S. Rachel, Ms. D. Deva Sangeetha; Lady Doak College, Madurai<\/p>\n\n\n\n

     Page No: 87-93
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003066<\/a><\/p>\n\n\n\n

12. A STUDY ON THE CHALLENGES AND OPPORUNITIES FACED BY YOUNGSTERS IN BUILDING START-UPS<\/a><\/p>\n\n\n\n

     ABHILASH N1, Dr R MABEL SULOCHANA2; NMC College, Marthandam<\/p>\n\n\n\n

     Page No: 94-103
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003067<\/a><\/p>\n\n\n\n

13. A STUDY ON THE PERFORMANCE AND ITS IMPACT OF PRADHAN MANTRI MUDRA YOJANA<\/a><\/p>\n\n\n\n

     Dr.Mrs.S.P.Sugapriya; E.M.G Yadava Women?s College, Madurai<\/p>\n\n\n\n

     Page No: 104-110
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003068<\/a><\/p>\n\n\n\n

14. A STUDY ON WOMEN ENTREPRENEURS IN STARTUP INDIA: CHALLENGES AND OPPORTUNITIES (WITH SPECIAL<\/strong><\/a><\/p>\n\n\n\n

      REFERENCE TO MADURAI CITY)<\/a><\/strong><\/p>\n\n\n\n

     Dr.M.NEELAVATHY; E.M.G Yadava Women?s College, Madurai<\/p>\n\n\n\n

     Page No: 111-119
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003069<\/a><\/p>\n\n\n\n

15. YOUTH ENTREPRENEURSHIP AS A WAY OF BOOSTING INDIAN ECONOMY-STARTUPINDIA<\/a><\/p>\n\n\n\n

     Mrs.R.JEYANTHI; E.M.G Yadava Women?s College(Autonomous), Madurai  <\/p>\n\n\n\n

     Page No: 120-128
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003070<\/a><\/p>\n\n\n\n

16. An appraisal of Entrepreneurial Intention and Attitude of MBA Students towards Entrepreneurship in Theni District<\/a>
     Ms.R.Rathna; Nadar Saraswathi College of Arts and Science, Theni<\/p>\n\n\n\n

     Mrs.N.Nalini; Cardamom Planter\u2019s association College, Bodi<\/p>\n\n\n\n

     Page No: 129-135
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003071<\/a><\/p>\n\n\n\n

17. AN EMPIRICAL STUDY ON IMPACT OF INVESTMENT ON INVESTORS IN TENKASI (With reference to working women)<\/a><\/p>\n\n\n\n

     S.RAMAR, Dr.K.N.MARIMUTHU; Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli<\/p>\n\n\n\n

     Page No: 136-150
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003072<\/a><\/p>\n\n\n\n

18. ATTITUDE OF INVESTORS TOWARDS INVESTMENT IN STARTUP IN KANYAKUMARI DISTRICT<\/a>
     G.ThankachyGeethu; S.T. Hindu College, Nagercoil, Kanyakumari District, Tamilnadu<\/p>\n\n\n\n

     Dr. K. Meena; SreeAyyappa College For Women, Chunkankadai, Nagercoil, Kanyakumari District, Tamilnadu<\/p>\n\n\n\n

     Page No: 151-155
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003073<\/a><\/p>\n\n\n\n

19. AWARENESS OF INSTRUCTIONAL FACILITIES IN INCLUSIVE SCHOOL FOR SPECIAL NEEDS STUDENTS IN SALEM DISTRICT<\/a><\/p>\n\n\n\n

     K.Latha, Dr.M.Vakkil; Periyar University,Salem<\/p>\n\n\n\n

     Page No: 156-163
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003074<\/a><\/p>\n\n\n\n

20. BENEFITS OF ENTREPRENEURS FROM STARTUP INDIA SCHEME<\/a>
     Dr.T. SATHIYA SHEILA; E.M.G. Yadava Women?s College,Madurai<\/p>\n\n\n\n

     Page No: 164-173
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003075<\/a><\/p>\n\n\n\n

21. BLUE OCEAN STRATEGY: OPPORTUNITIES FOR ENTREPRENEURS OF STARTUP INDIA SCHEME<\/a>
     Dr. Emmanuel DK Meduri; Aurobindo College of Business Management Chintapally Guda, Ibrahimpatnam, RR Dist, Telangana<\/p>\n\n\n\n

     Dr. A. Nageswara Rao; Guru Nanak Institutions Technical Campus Ibrabimpatnam, RR Dist<\/p>\n\n\n\n

     Page No: 174-181
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003076<\/a><\/p>\n\n\n\n

22. BLUE OCEAN STRATEGY<\/a><\/p>\n\n\n\n

     Dr. M.S.MEENAKSHI; SRI MEENAKSHI GOVERNMENT ARTS COLLEGE FOR WOMEN (AUTONOMOUS), MADURAI<\/p>\n\n\n\n

     Page No: 182-187
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003077<\/a><\/p>\n\n\n\n

23. Challenges and Issues Faced by Startup Hotel Indus (with Special Reference to Madurai City)<\/a>
     A.SATHYA LEKHA, Dr.M.Bala Subramaniam; Yadava College, Madurai<\/p>\n\n\n\n

     Page No: 188-194
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003078<\/a><\/p>\n\n\n\n

24. \u201c DETERMINANTS OF JOB SATISFACTION OF COLLEGE TEACHERS\u201d<\/a><\/p>\n\n\n\n

     Mrs.D.Reena, Dr.V.Pushpalatha; E.M.G. Yadava Women\u2019s College (Autonomous), Madurai<\/p>\n\n\n\n

     Page No: 195-200
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003079<\/a><\/p>\n\n\n\n

25. \u201cCONSUMER ATTITUDE TOWARDS E- MARKETING IN MADURAI CITY\u201d<\/a><\/p>\n\n\n\n

     P. L. Savithree; EMG Yadava Women?s College, Madurai, Tamilnadu<\/p>\n\n\n\n

     Dr. A. Thenmozhi; Sri Meenakshi Govt. Arts College for Women, Madurai, Tamilnadu<\/p>\n\n\n\n

     Page No: 201-208
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003080<\/a><\/p>\n\n\n\n

26. CONSUMER BUYING BEHAVIOR TOWARDS GREEN PRODUCTS<\/a><\/p>\n\n\n\n

      Dr.S.RAMKUMAR; Hindustan College of Arts and Science, Coimbatore
      K.SATHIYA PRIYA; PSGR Krishnammal College for Women, Coimbatore<\/p>\n\n\n\n

     Page No: 209-219
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003081<\/a><\/p>\n\n\n\n

27. CONSUMER PERCEPTION TOWRADS ETHICS IN SUPERMARKET BUSINESS<\/a><\/p>\n\n\n\n

     Dr.E.B.Gnaneswaran; Sourashtra College Madurai<\/p>\n\n\n\n

     Page No: 220-227
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003082<\/a><\/p>\n\n\n\n

28. A STUDY ON CUSTOMER AWARNESS TOWARDS E-BANKING SERVICES IN TIRUNELVELI TOWN<\/a>
     V.GOKULANACHIYAR, DR.K.RAJAMANNAR<\/p>\n\n\n\n

     Page No: 228-236
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003083<\/a><\/p>\n\n\n\n

29. Startup India \u2013 Business Opportunities in Tamil Nadu<\/a><\/p>\n\n\n\n

     Dr. K. Jeyaprakash; Government Arts College, Melur, Madurai<\/p>\n\n\n\n

     Page No: 237-242
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003084<\/a><\/p>\n\n\n\n

30. HANDLOOM WEAVING INDUSTRY WITH SPECIAL REFERENCE DEENDAYAL HATHKARGHA PROTSAHAN YOJANA (DDHPY)<\/a><\/p>\n\n\n\n

     Dr. Mrs.T.Hema; E.M.G Yadava Women\u2019s College, Madurai<\/p>\n\n\n\n

     Page No: 243-247
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003085<\/a><\/p>\n\n\n\n

31. An Empirical study on the perception of Salaried Women on Equity Investments<\/a><\/p>\n\n\n\n

     Dr. P. Hemavathy; Institute of Distance Education University of Madras<\/p>\n\n\n\n

     Page No: 248-256
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003086<\/a><\/p>\n\n\n\n

32. RURAL ENTRPRENEUR DEVELOPMENT OF STATRTUP IN INDIA\u2013 CHALLENGES AND OPPORTUNITIES<\/a>
     Dr.T. Venkatesan, Dr.S. Chandrasekaran; Vivekananda College, Tiruvedakam West, Madurai<\/p>\n\n\n\n

     Page No: 257-265
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003087<\/a><\/p>\n\n\n\n

33. Kerala Startup Mission \u2013 An overview of the Student Schemes with special reference to Innovation Entrepreneur Development Centre<\/a>
      Dr. V. Soniya; Sree Ayyappa College for Women, Chunkankadai Nagercoil, Kanniyakumari District<\/p>\n\n\n\n

      Page No: 266-272
      DOI:18.0002.IJAEMA.2019.V11I8.208301.003088<\/a><\/p>\n\n\n\n

34. A Study on Opportunities and Challenges -Startup India<\/a><\/p>\n\n\n\n

     Dr.M.Vairavan, R.Muthulakshmi; G.Venkataswamy Naidu College, Kovilpatti<\/p>\n\n\n\n

     Page No: 273-276
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003089<\/a><\/p>\n\n\n\n

35. BLUE OCEAN STRATEGY IN STARTUPS<\/a><\/p>\n\n\n\n

     Dr.S.VIJAYAPRASANNADEVI; The Madura College<\/p>\n\n\n\n

     Page No: 277-284
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003090<\/a><\/p>\n\n\n\n

36. AN ANALYSIS OF STARTUP ENTREPRENEURIAL ECOSYSTEM IN INDIA<\/a>
     Mrs. S.K.Sudha; E.M.G.Yadava Women\u2019s College, Madurai<\/p>\n\n\n\n

     Page No: 285-291
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003091<\/a><\/p>\n\n\n\n

37. FDI And Startup India In Economic Growth<\/a><\/p>\n\n\n\n

     Dr.P. Govindaraju, Dr.K. Manikandan<\/p>\n\n\n\n

     Page No: 292-301
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003092<\/a><\/p>\n\n\n\n

38. STARTUP INDIA SCHEME FOR ENTREPRENEURS\u2019 \u2013 OUTCOMES<\/a>
     P.ISWARYALAKSHMI; Sourashtra College<\/p>\n\n\n\n

     Dr. J.T.SHARMILA; Saraswathi Narayanan College<\/p>\n\n\n\n

     Page No: 302-309
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003093<\/a><\/p>\n\n\n\n

39. Financial Analysis and Performance of Bharat Petroleum Corporation Limited In the period of 2013-2018<\/a>
     Dr. M. N. MOHAMED ABUSALI SHEIK; Sadakathullah Appa College, Tirunelveli<\/p>\n\n\n\n

     Dr. A.MUTHULAKSHMI; Rajapalayam Rajus? College, Rajapalayam<\/p>\n\n\n\n

     Page No: 310-322
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003094<\/a><\/p>\n\n\n\n


40. CONSUMER ATTITUDE TOWARDS PERSONAL CARE PRODUCTS WITH SPECIAL REFERENCE TO FMCG IN TRICHY<\/a><\/p>\n\n\n\n

     S.Dhurga Devi, Dr.M.Bala Subramaniam; Yadava College, Madurai <\/p>\n\n\n\n

     Page No: 323-329
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003095<\/a><\/p>\n\n\n\n

41. GREEN ENTERPRENEURSHIP-CHALLENGES AND OPPORTUNITIES<\/a><\/p>\n\n\n\n

     Vishnu S (18113111011040 ), Dr. P.V. Lal Wilson; NMC College<\/p>\n\n\n\n

     Page No: 330-339
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003096<\/a><\/p>\n\n\n\n

42. GREEN ENTREPRENEUR CHALLENGES AND OPPORTUNITIES IN INDIA<\/a><\/p>\n\n\n\n

     Dr. S. CHANDRASEKARAN, K.PRAVEENKUMAR; Vivekananda College, Tiruvedakam West<\/p>\n\n\n\n

     Page No: 340-345
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003097<\/a><\/p>\n\n\n\n

43. GREEN ENTREPRENEURSHIP: A CASE STUDY ON PUNARBHAVAA SUSTAINABLE PRODUCTS INDIA<\/a>
     Dr.M.Theivanayaki, Dr.M.Ganeshwari, Ms.S.Janani; PSGR Krishnammal College for Women, Coimbatore<\/p>\n\n\n\n

     Page No: 346-350
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003098<\/a><\/p>\n\n\n\n

44. GREEN ENTREPRENEURSHIP- CHALLENGES AND OPPORTUNITIES<\/a><\/p>\n\n\n\n

     DR. P. REGINA DEVI; MKU College, Madurai<\/p>\n\n\n\n

     Page No: 351-356
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003099<\/a><\/p>\n\n\n\n

45. Green Entrepreneurship: A Conceptual Overview<\/a><\/p>\n\n\n\n

     Dr. A. Madhu Prasad; Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi<\/p>\n\n\n\n

     Page No: 357-365
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030100<\/a><\/p>\n\n\n\n

46. GREEN ENTREPRENEURSHIP : A STUDY ON CONSUMER\u2019S VIEWS AND ATTITUDES OF GREEN PRODUCT IN INDIA<\/a>
     Dr.V.Pushpalatha; E.M.G. Yadava Women\u2019s College<\/p>\n\n\n\n

     Page No: 366-371
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030101<\/a><\/p>\n\n\n\n

47. Growth and sustainability of start-ups in MSME- Issues and Challenges<\/a><\/p>\n\n\n\n

     DR. S Rukkumani; M K University Constituent College<\/p>\n\n\n\n

     Page No: 372-380
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030102<\/a><\/p>\n\n\n\n

48. IMPACT OF TRAINING ON SELF HELP GROUP AS AN ENTREPRENEURS<\/a><\/p>\n\n\n\n

     Mrs.A.Amora; St.Mary?s College (Autonomous),Thoothukudi<\/p>\n\n\n\n

     Page No: 381-385
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030103<\/a><\/p>\n\n\n\n

49. Teaching Effectiveness of CollegeTeachers in relation to their Emotional Intelligence<\/a><\/p>\n\n\n\n

     Mr.P.RAMACHANDRAN; Arul Anandar College, Karumathur<\/p>\n\n\n\n

     Dr.K.PUSHPA VENI; V.H.N.S.N College, Virudhunagar<\/p>\n\n\n\n

     Page No: 386-392
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030104<\/a><\/p>\n\n\n\n

50. Knowledge of Chemistry in Life among Higher Secondary School Students<\/a><\/p>\n\n\n\n

     S.Murugan, Dr.G.Hema; Periyar University,Salem, TamilNadu<\/p>\n\n\n\n

     Page No: 393-398
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030105<\/a><\/p>\n\n\n\n

51. NEED OF WOMEN STUDENTS IN HIGHER EDUCATION<\/a><\/p>\n\n\n\n

     M.Prabha, Dr.G.Hema; Periyar University, Salem, Tamil Nadu<\/p>\n\n\n\n

     Page No: 399-406
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030106<\/a><\/p>\n\n\n\n

52. \u201cMAKING THE COMPETITION IRRELEVANT\u201d \u2013 BLUE OCEAN STRATEGY<\/a><\/p>\n\n\n\n

     Dr. G. Stella Beatrice Nirmala, Mrs. A. Indra Refline Missier; St. Mary\u2019s College (Autonomous), Thoothukudi<\/p>\n\n\n\n

     Page No: 407-420
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030107<\/a><\/p>\n\n\n\n

53. FACTORS INFLUENCING BEHAVIORAL INTENTION TO USE E-WALLET IN CHENNAI CITY<\/a><\/p>\n\n\n\n

     M. MOHANA PRIYA, Dr. Mrs. TAMILARASI MAILACHALAM; Madras Christian College, East Tambaram, Chennai, Tamil Nadu<\/p>\n\n\n\n

     Page No: 421-426
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030108<\/a><\/p>\n\n\n\n

54. A Study of Attitude of Customers towards Gold Ornaments Advertisement<\/a><\/p>\n\n\n\n

     Mrs.R. Boomadevi; E.M.G Yadava Women?s College,Madurai<\/p>\n\n\n\n

     Dr.Mr.S.Irullappan; Madurai Kamaraj University College, Madurai<\/p>\n\n\n\n

     Page No: 427-441
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030109<\/a><\/p>\n\n\n\n

55. NEED AND IMPACT OF STARTUP SCHEME IN INDIA<\/a><\/p>\n\n\n\n

     J AJITHA; ST.MARY\u2019S COLLEGE (AUTONOMOUS), THHOTHUKUDI<\/p>\n\n\n\n

     Page No: 442-448
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030110<\/a><\/p>\n\n\n\n

56. \u201cOpportunities for the Female domestic workers to become Entrepreneurs\u201d<\/a><\/p>\n\n\n\n

     Dr. B. Dhana Lakshmi, Dr. R. Panchalan; IDE, University of Madras<\/p>\n\n\n\n

     Page No: 449-458
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030111<\/a><\/p>\n\n\n\n

57. OVERVIEW OF GREEN ENTREPRENEURSHIP OPPORTUNITIES & CHALLENGES<\/a><\/p>\n\n\n\n

     Mrs.J.RAJALAKSHMI, Mrs.S.SRIDHARSHINI; angayarkarasi College For Arts & Science For Women<\/p>\n\n\n\n

     Page No: 459-465
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030112<\/a><\/p>\n\n\n\n

58. PERCEPTION OF ENTRPRENERURS TOWARDS TECHNOLOGY ADOPTION AND SUCCESS IN STARTUP (WITH<\/strong><\/a><\/p>\n\n\n\n

      SPECIFIC REFERENCE TO SELECT ENTREPRENEURS IN CHENNAI)<\/a><\/strong><\/p>\n\n\n\n

     Dr.R.Lakshmi; S.S.S.Shasun Jain womens\u2019 college, T.Nagar, Chennai<\/p>\n\n\n\n

     Page No: 466-474
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030113<\/a><\/p>\n\n\n\n

59. Production Problems of Betel Leaf A Study with Reference to Sholavandan at Madurai District in Tamil Nadu<\/a><\/p>\n\n\n\n

     P.Sahaya Princy; Madurai Kamaraj University, Madurai, Tamil Nadu<\/p>\n\n\n\n

     Dr.S.Hasan Banu; Hajee Karutha Rowther Howdia College. Uthamapalayam, Tamil Nadu<\/p>\n\n\n\n

     Page No: 475-487
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030114<\/a><\/p>\n\n\n\n

60. Engage Stakeholders on Capacity Building Development Programme for Undergraduate Students in Mathematical Problem Solving<\/a><\/strong><\/p>\n\n\n\n

      Competence for Competitive Examination Using Multimedia Technology – An Innovative Focus on Startup India<\/a><\/strong><\/p>\n\n\n\n

     R. Rajkumar, Dr. G. Hema; Periyar University, Salem<\/p>\n\n\n\n

     K. Malini; Sri Sarada College of Education (Autonomous), Salem<\/p>\n\n\n\n

     Page No: 488-493
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030115<\/a><\/p>\n\n\n\n

61. Life Cycle and Challenges of startups<\/a> 
     Rajendra Prasad, Pramod N; Noble Group of institution<\/p>\n\n\n\n

     Page No: 494-499
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030116<\/a><\/p>\n\n\n\n

62. A STUDY ON THE PROBLEMS FACED BY STUDENTS DURING REPAYMENT OF EDUCATIONAL LOAN IN ERODE DISTRICT<\/a><\/strong><\/p>\n\n\n\n

     OF  TAMILNADU<\/a><\/strong><\/p>\n\n\n\n

     Dr. C.Paramasivan; Periyar EVR College (Autonomus), Tiruchirappalli , Tamil Nadu<\/p>\n\n\n\n

     S. Karpakam; Vivekanandha College for Women, Tiruchengode, Tamil Nadu<\/p>\n\n\n\n

     Page No: 500-516
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030117<\/a><\/p>\n\n\n\n


63. ROLE OF ICT IN ENTREPRENEURSHIP DEVELOPMENT – WITH SPECIAL REFERENCE TO SMALL SCALE ENTREPRENEURS<\/a><\/strong><\/p>\n\n\n\n

      IN KOLLAM DISTRICT<\/a><\/strong><\/p>\n\n\n\n

     Gayathri M.S, Dr. P.V. Lal Wilson; NMC College, Marthandam, Tamil Nadu (Affiliated to Manonmaniam Sundaranar University Tirunelveli )<\/p>\n\n\n\n

     Page No: 517-525
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030118<\/a><\/p>\n\n\n\n

64. WOMEN CUSTOMER SATISFACTION TOWARDS PURCHASE OF DRESS MATERIALS IN BARGUR TESTILE MARKET<\/a><\/p>\n\n\n\n

     Dr.S.M.Krishnan, M.Lavanya; Government Arts College (Men) Krishnagiri<\/p>\n\n\n\n

     Page No: 526-536
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030119<\/a><\/p>\n\n\n\n

65. START UP INDIA – OPPORTUNITIES AND CHALLENGES OF HEALTHCARE INDUSTRY<\/a><\/p>\n\n\n\n

     Mr. EBRAIM I, Dr. J. IMMANUEL NALLATHAMBI; NAZARETH MARGOSCHIS COLLEGE, PILLAIYANMANAI,NAZARETH, THOOTHKUDI,                       TAMIL NADU<\/p>\n\n\n\n

     Page No: 537-544
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030120<\/a><\/p>\n\n\n\n

66. START UP INDIA STAND UP INDIA: THE PEDAGOGY FOR EDUCATION INSTITUTE<\/a><\/p>\n\n\n\n

     A.Scarlet; Jayaraj Annapackiam College for Women, Periyakulam<\/p>\n\n\n\n

     Page No: 545-552
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030121<\/a><\/p>\n\n\n\n

67. Start-up India \u2013 Growth of Business Sectors<\/a><\/p>\n\n\n\n

     Dr. M. Balasubramaniam, Prof. N. Malaiselvam; Yadava College (Co-Ed.), Madurai <\/p>\n\n\n\n

     Page No: 553-558
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030122<\/a><\/p>\n\n\n\n

68. Entrepreneurships\u2019 competencies and Innovative startup intention<\/a><\/p>\n\n\n\n

     Dr. A.S.Chellameena; C.S.I College of Arts and Science for Women, Madurai<\/p>\n\n\n\n

     Page No: 559-564
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030123<\/a><\/p>\n\n\n\n

69. THE ROLE OF ICT IN ENTREPRENEURSHIP DEVELOPMENT IN VIEW OF AUTOMOBILE INDUSTRIES<\/a><\/p>\n\n\n\n

     Dr. A.P.S GANDHIMATHY; Senthamarai College of Arts and Science, Madurai<\/p>\n\n\n\n

     M. MEERADEVI; Presidency College, Chennai<\/p>\n\n\n\n

     Page No: 565-575
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030124<\/a><\/p>\n\n\n\n

70. Green Entrepreneurship \u2013 An Insight On India\u2019s Contribution Towards Sustainable Development<\/a><\/p>\n\n\n\n

     V.Akalya; PSGR Krishnammal College for Women. Coimbatore<\/p>\n\n\n\n

     Page No: 576-583
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030125<\/a><\/p>\n\n\n\n

71. WOMEN EMPOWERMENT- A PERSPECTIVE STUDY ON NAMAKKAL DISTRICT<\/a><\/p>\n\n\n\n

     Dr.K.PRIYA, Mrs.V.CHITRA; Vivekanandha College of Arts and Sciences for Women(Autonomous), Tiruchengode, Namakkal , Tamilnadu<\/p>\n\n\n\n

     Page No: 584-590
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030126<\/a><\/p>\n\n\n\n

72. WOMEN EMPOWERMENT THROUGH SELF GROUP-A STUDY IN COIMBATORE DISTRICT<\/a><\/p>\n\n\n\n

     G. Nagamuthu, M.Swarnamalya, M.Pavithra; Department of Business Administration (IB&RM), PSGRKCW<\/p>\n\n\n\n

     Page No: 591-596
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030127<\/a><\/p>\n\n\n\n

73. WOMEN ENTREPRENEURS IN INDIA \u2013 CONSTRAINTS AND CHALLENGES WHILE STARTUP<\/a><\/p>\n\n\n\n

      Dr. Kala Ranjani. R; Subbalakshmi Lakshmipathy College of Science<\/p>\n\n\n\n

      Page No: 597-604
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030128<\/a><\/p>\n\n\n\n

74. A SWIFT TO BRAND EVANGELIST: AN EVOLUTION IN BRAND LOYALTY<\/a><\/p>\n\n\n\n

      Dr. R. Kajapriya; Mannar Thirumalai Naicker College, Madurai<\/p>\n\n\n\n

      Prof. B. Dinesh Kumar; Hallmark Business School, Trichy<\/p>\n\n\n\n

      Page No: 605-610
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030129<\/a><\/p>\n\n\n\n

75. RISK BASED BY INTERNET BANK – AN OVERVIEW<\/strong><\/a><\/p>\n\n\n\n

      Mrs. ANITHA NESAMALR J; GOVINDAMMAL ADITANAR COLLEGE FOR WOMEN, TIRUCHENDUR, THOOTHKUDI, TAMIL NADU<\/p>\n\n\n\n

      Dr. J. IMMANUEL NALLATHAMBI; NAZARETH MARGOSCHIS COLLEGE PILLAIYANMANAI, NAZARETH, THOOTHKUDI, TAMIL NADU<\/p>\n\n\n\n

      Page No: 611-620
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030130<\/a><\/p>\n\n\n\n

76. EFFICACY OF TOURISM ENTREPRENEURS DIGITAL MARKETING TECHNIQUES: AN ANALYSIS<\/strong><\/a><\/p>\n\n\n\n

      Dr.K.Bala Sathya, Dr.R.Sofia; Mannar Thirumalai Naicker College, Madurai<\/p>\n\n\n\n

      Page No: 621-625
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030131<\/a><\/p>\n\n\n\n

77. Enhancing Entrepreneurship over skill development: An Initiative Programme in India<\/strong><\/a><\/p>\n\n\n\n

      Dr. K. Dhanalakshmi, Dr. R. Rajesh Ramkumar; Ayya Nadar Janaki Ammal College, Sivakasi<\/p>\n\n\n\n

      Page No: 626-631
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030132<\/a><\/p>\n\n\n\n

78. A Study on flow of Foreign Direct Investment in Indian Economy<\/strong><\/a><\/p>\n\n\n\n

      Ghana Shyam Kafley, Dr. M. Chandrasekaran; N.M.S.S. Vellaichamy Nadar College, Madurai, India<\/p>\n\n\n\n

      Page No: 632-637
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030133<\/a><\/p>\n\n\n\n

79. GREEN ENTREPRENURSHIP<\/strong><\/a><\/p>\n\n\n\n

      Dr. Mrs. M. Tamilselvi; E.M.G. Yadava Women\u2019s College, Madurai<\/p>\n\n\n\n

      Page No: 638-644
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030134<\/a><\/p>\n\n\n\n

80. GST: A PERFECT INSTRUMENT FOR MSMES GROWTH IN INDIA <\/strong><\/p>\n\n\n\n

      Dr. K. CHELLAPANDIAN, R. GURUMEGALAIRAJAN; Vivekananda College, Tiruvedakam<\/p>\n\n\n\n

      Page No: 645-652
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030135<\/a><\/p>\n\n\n\n

81. IMPACT OF BIG DATA ANALYTICS ON BUSINESS<\/strong><\/a><\/p>\n\n\n\n

      Mrs.S.Sumathi; EMG Yadava Women\u2019s College, Madurai<\/p>\n\n\n\n

      Page No: 653-659
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030136<\/a><\/p>\n\n\n\n

82. START-UPS IN INDIA- OPPORTUNITIES AND CHALLENGES<\/strong><\/a><\/p>\n\n\n\n

      Mr. Amit Sejwal, Ms. Anamika Suman, Mr. Animesh Das, Mr. Anirban Sarkar; Xavier Institute of Management & Entrepreneurship, Bangalore Bangalore<\/p>\n\n\n\n

      Page No: 660-667
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030137<\/a><\/p>\n\n\n\n

83. Start-up Ecosystem in India<\/strong><\/a><\/p>\n\n\n\n

      Dr. S. Pasupathi, Dr. R. Mohan raj; Vivekananda College, Tiruvedakam<\/p>\n\n\n\n

      Page No: 668-674
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030138<\/a><\/p>\n\n\n\n

84. The role of commercial banks in funding of startups<\/strong><\/a><\/p>\n\n\n\n

      Dr. M. CHANDRASEKARAN; Nadar Mahajana Sangam, S. VellaichamyNadar College<\/p>\n\n\n\n

      K.ANUSUYA; P.K.N Arts & Science college<\/p>\n\n\n\n

      Page No: 675-682
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030139<\/a><\/p>\n\n\n\n

85. STARTUP INDIA – A NEW PARADIGM FOR YOUNG ENTREPRENEURS<\/strong><\/a><\/p>\n\n\n\n

      Dr. B. Kothai Nachiar, Dr. V. Devika; Mannar Thirumalai Naicker College, Madurai<\/p>\n\n\n\n

      Page No: 683-688
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030140<\/a><\/p>\n\n\n\n

86. ATTITUDE OF INSTITUTIONAL CUSTOMERS\u2019 TOWARDS COURIER SERVICES IN VIRUDHUNAGAR DISTRICT \u2013 A SPECIAL REFERENCE          TO MAKE IN INDIA PROGRAMME<\/strong><\/a><\/p>\n\n\n\n

      Mr. A. Babu Franklin & Dr. (Mrs.) A. Rama; V.V.Vanniaperumal College for Women, Virudhunagar.
      Page No: 689-699
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030141<\/a><\/p>\n\n\n\n

87. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICES IN BANKS (A STUDY WITH SPECIAL REFERENCE TO THENI DISTRICT)<\/strong><\/a><\/p>\n\n\n\n

      S. Thowfeek Khan; CARDAMOM PLANTERS\u2019 ASSOCIATION COLLEGE BODINAYAKANUR
      Page No: 700-706
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030142<\/a><\/p>\n\n\n\n

88. FOREIGN DIRECT INVESTMENT AND SERVICE SECTOR: AN OVERVIEW<\/a><\/p>\n\n\n\n

      Dr. S. Meenakshi
      Page No: 707-716
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030143<\/a><\/p>\n\n\n\n

89. GREEN ENTERPRENEURSHIP: STRENGTHENING THE INDIAN ECONOMY<\/a><\/p>\n\n\n\n

      Dr. M. Suganya B. Karthick; Saraswathi Narayanan College, Perungudi
      Page No: 717-727
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030144<\/a><\/p>\n\n\n\n


90. SERVICE QUALITY TOWARDS RETAIL STORES ACROSS COIMBATORE DISTRICT<\/a><\/p>\n\n\n\n

       A. POULINE JULIET; Bishop Ambrose College, Coimbatore.
      Dr. P. AYYAPPAN; Erode Arts and Science College, Erode
      Page No: 728-734
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030145<\/a><\/p>\n\n\n\n

91. START UP INDIA \u2013 PROGRESS TOWARDS DEVELOPMENT AND HARNESSING INNOVATION<\/a><\/p>\n\n\n\n

      A. Surendran; Rajapalayam Rajus\u2019 College, Rajapalayam
      Page No: 735-747
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030146<\/a><\/p>\n\n\n\n


92. FUNDING SUPPORT FOR MSMEs<\/a>
      Dr. G. GOWRI,  Dr. D. MANJULA; Rajapalayam Rajus\u2019 College, Rajapalayam<\/p>\n\n\n\n

      Page No: 745-754
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030147<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

VOLUME XI- ISSUE VIII-AUGUST-SPECIAL ISSUE-2019 1. A COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE INSURANCE COMPANY IN INDIA     Dr.k.padmavathy, B . Lalitha subhanam; E.M.G Yadava women\u2019s college, Madurai     Page No: 1-12    DOI:18.0002.IJAEMA.2019.V11I8.208301.003056 2. A DESCRIPTIVE STUDY ABOUT THE ENTREPRENEURS AND MAGNANIMOUS \u2013 START UP PROGRAMME     Dr.A. Saleth Mary Vetriselvi; St. Mary\u2019s College (Autonomous)…<\/p>\n

Read More “1-VOLUME XI-ISSUE-VIII-2019”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-241","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ijaema.net\/index.php\/wp-json\/wp\/v2\/pages\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ijaema.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ijaema.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ijaema.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ijaema.net\/index.php\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":2,"href":"https:\/\/ijaema.net\/index.php\/wp-json\/wp\/v2\/pages\/241\/revisions"}],"predecessor-version":[{"id":3575,"href":"https:\/\/ijaema.net\/index.php\/wp-json\/wp\/v2\/pages\/241\/revisions\/3575"}],"wp:attachment":[{"href":"https:\/\/ijaema.net\/index.php\/wp-json\/wp\/v2\/media?parent=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}